You know the goal when it comes to online marketing: Get to the top of the search rankings. But are there certain things you could be doing that may be hampering your path to the top?Forbes.com recently featured several mistakes to avoid with your SEO. Among the most common mistakes:Thinking you don’t need to do any optimization.You may believe that the content you are serving up should suffice. But great content is no substitute for SEO. “
As you gather around the TV, munchies in hand, to watch the Super Bowl this Sunday, take note of more than just the big plays and even bigger commercials. Brokers and agents can learn a thing or two about acing their next presentation from the players on the field.Whether you’re in a one-on-one meeting with clients, speaking at your local chamber of commerce, assuming a leadership role in community, or getting in front of your entire company or
Reverse mortgages for purchases have been around a while but they stand to see more use as younger baby boomers hit retirement age. The mortgages are backed by FHA and they let households buy a home without having to make monthly mortgage payments. Instead, buyers put up a fairly sizable down payment and finance the rest with the reverse mortgage. The monthly payments then come out of the reverse mortgage each month, freeing up money for househol
Internet users don't tend to have a lot of patience. For example, 79 percent of users will search for another site to complete a task if your website is not optimized, according to an ExperienceDynamics' study. A broken link or even the slightest delay could be enough to get them to move on.A great website can help draw more business to you; a bad one could be costing you business. Better Homes and Garden Real Estate's blog, Clean Slate, recently
Internet users don't tend to have a lot of patience. For example, 79 percent of users will search for another site to complete a task if your website is not optimized, according to an ExperienceDynamics' study. A broken link or even the slightest delay could be enough to get them to move on.A great website can help draw more business to you; a bad one could be costing you business. Better Homes and Garden Real Estate's blog, Clean Slate, recently
Consumers today don’t just want the basics. They what more information, accurate information, and details about your past clients’ experiences — and they’re going to multiple sources to get it.In a recent Adweek webinar, “What Influences Conversions? The Why Before (and After) the Buy,” representatives from YP Marketing Solutions and Thrive Analytics discussed the results of a recent consumer study of 5,418 adults in eight purchasing
The mortgage industry loves jargon and it can quickly confuse a real estate professional and all the moreso a borrower. The Fannie Mae Sellers Guide alone has 91 different acronyms and abbreviations.The National Mortgage News recently offered up a few of the most common acronyms buyers and professionals should know while going through the homebuying process.DTI: Debt to income Underwriters turn to this ratio to determine if a borrower can financi
California homeowners and neighborhood groups are filing lawsuits against the state's major cities, demanding they roll back some of their zoning restrictions to make way for more housing development. While the nation's most populous state, California ranks 49th in the number of housing units per capita — beating only Utah — and has the second-highest rate of overcrowding after Hawaii. Officials say the state's housing supply is so low that i
As society operates more and more online, handwritten notes are becoming a rarity — which is why sending one to your clients could help you stand out from your competition."A thank-you note can stand out from the seemingly dull and impersonal style of digital communications, such as emails and texts," Keller Williams Realty notes on its blog. "With mailing lists and newsletters coming at your clients from nearly every business they visit, a tha
The time it has taken for homes to sell nationwide in January has decreased at a rate of 4 percent compared to a year ago, despite record-high housing prices, according to realtor.com®'s latest housing report."We saw evidence of a stronger-than-normal off season starting last September and October due to pent-up demand and surging interest from first-time buyers," says realtor.com® chief economist Jonathan Smoke. "The downside to this strong of
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