You may want to put more weight on content marketing and white papers in your marketing plan. A new study says that consumers who read an educational article from a company are 131 percent more likely to buy from that company instead of a competitor. Further, survey respondents who read the content considered the companies who provided it to be helpful (78 percent) and trustworthy (64 percent) and reported positive feelings toward that firm, acco
Hispanics are increasingly making up what’s considered the typical American home buyer, Curbed.com reports. Latinos are expected to make up 52 percent of new home buyers between 2010 and 2030, largely driven by the country’s 14.6 million Latino millennials.Since 2000, the number of Hispanic households has jumped by 6.7 million, which comprises 42.5 percent of the country’s overall household growth. Hispanics’ “fervent desire to own a ho
Bitcoin millionaires are now looking to cashing in their digital currencies in luxury real estate.Bitcoin trader Mike Komaransky has listed a 9,500-square-foot mansion in Maimi for 1,400 bitcoins, now equivalent to about $6.5 million. Komaransky also has agreed to accept Zcash, another form of digital currency. Komaransky first purchased the home in 2014 for $4.6 million.Bitcoins, created in 2009, are a decentralized digital currency, or “crypt
Amid Hurricane Harvey and now a looming threat from Hurricane Irma, the National Association of REALTORS® warns Congress that letting the National Flood Insurance Program expire at the end of the month could have dire consequences. NAR says thousands of homeowners, consumers, and commercial property owners could soon find themselves unprotected and unable to get a mortgage.The NFIP is set to expire on Sept. 30.The NFIP helps to pay for and pro
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If you or your clients have sustained a major loss from Harvey, prepare for months of disruptionWhether it’s Hurricane Harvey, a flood, tornado, earthquake or fire, it can take years to resolve a major insurance claim and restore your property. Here is a must-have guide to follow if you have a major insurance loss on your home.In 1994, I sustained over $100,000 of damage to my house from the Northridge earthquake. My insurance company gave me
Homeownership remains the number one accomplishment of achieving the American dream, according to the 2017 Hearth State of the American Dream Report, based on a survey of 2,000 Americans.The consumers surveyed said the most important elements of the American dream are:#1. Owning a home I love (19%)#2. Affording rent and living expenses without hardship (15%)#3. Starting a family (14%)#4. Finding a fulfilling career (14%)#5. Sending my child to
Crystal McDowell told her boyfriend she was fleeing Houston ahead of Hurricane Harvey, but no one has heard from the real estate agent since Aug. 25. Police are still searching for her.The last time anyone had heard from McDowell—a sales associate with Virginia Malone & Associates in Baytown, Texas—was “about 24 hours before the worst of the catastrophic hurricane hit the Houston area,” CBS News reports.McDowell, 37, was scheduled
Self-driving cars will have a big impact on real estate, writes Rick Palacios Jr., director of research for John Burns Real Estate Consulting, in a recent column. As consumers take their hands off the wheel, they may find different needs in housing over the next 10 to 20 years, which is when self-driving vehicles are expected to make their mark.For example, distant suburbs areas may grow in demand as driverless cars ease commutes.“Outlying driv
Coastal flooding, wildfires, and extreme weather events are posing an increasing risk to real estate. Last week’s Hurricane Harvey will likely go down as one of the costliest hurricanes in U.S. history with projections, so far, coming in at $10 billion to $20 billion in damages. Texas homeowners are left picking up the pieces from record levels of flooding.The threats of weather-related disasters continues to grow. Freddie Mac’s chief econo
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