Real Estate, Updates, News & Tips - George Zoumot - iPro Real Estate

Apartment Occupancy Rate Nears Record High

The number of apartment dwellers nationwide is nearing a record, as 95 percent of units are now occupied, according to rental data from RealPage, a real estate analytics firm. “Solid job formation, continued limited loss of renters to home purchase, and widespread availability of appealing new apartments” are continuing to boost rental demand, says RealPage CEO Greg Willett.But supply isn’t keeping up with demand: 86,431 units were added na

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4 Expenses Your Buyers Don’t Expect

Buyers need to reserve the equivalent of about 2 percent to 5 percent of a home’s purchase price for closing costs, such as appraisal, lender, and title fees. But that’s only a portion of extra homeownership expenses.Nearly half of home shoppers say they faced more than $2,000 in unexpected charges during the homebuying process, according to a survey by TD Bank. Ten percent spent at least $5,000 more than they originally expected. So make s

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Supercharged prices force out first-time buyers in May

Frustrated buyers may have better luck seeking out ugly ducklingsKey Takeaways Fueled by low rates and rising incomes, demand remains strong enough to keep supply critically low. Soaring prices in May are changing the face of affordability across the nation, putting homeownership beyond the reach of thousands of first-time buyers.When an irresistible force like housing demand confronts an implacable barrier like ever-tightening inventory shortage

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REALTORS: The 5 Principles of Successful Selling

Sales has many differences. Whether it's selling different products to different industries that have different types of customers and different types of processes. There are often a lot of variables that change in each sales role out there. It can be hard comparing someone selling used cars for example to someone selling property, or comparing someone selling insurance to someone selling corporate software.That being said, there are principles o

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REALTORS: 7 Tips to Make a Great Product Video

First things first: Great camerawork can’t save a product video that’s poorly thought out.Before you shoot any videos for your business, make sure you’ve answered the important questions: Why are we making a video? Where will we show it? Who will watch it? What do we want customers to do after they watch it?Those are just a few of the important questions you need to answer before you begin. But once you’ve done that, there are some tricks

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REALTORS: Some Great Business Advice

Surviving in business is hard.We all want to thrive, but sometimes it feels like survival is the best we can hope for.In one of my favourite episodes of The West Wing, Sam Seaborn (played by Rob Lowe) is explaining to a White House colleague how he gets about thirty minutes of good work done each day and spends the rest of it just trying to keep up. I work for a very big company and I often know how that feels.We all find ourselves trying to

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REALTORS: What agents should know about the rise of ‘silver splitter’ divorces

Agents, are you prepared to handle this new demographic?Key Takeaways Divorce rates are rising nationally for older couples, which means agents should be prepared to handle this group as they sell the property they shared and buy new, separate property. Agents should be sensitive to the challenges faced by former spouses who have not been active in the workforce.If you’re no longer in love with your spouse, you both are toward the end of your c

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How to handle homebuyers who don’t qualify for a mortgage

With the right approach and advice, being the bearer of bad news can be an opportunity in disguiseKey Takeaways The U.S. average credit score is 687, well under the 741 average had by mortgage borrowers in Q1 2017. Although it’s difficult to be prescriptive when helping buyers restore financial credibility, there are many solutions available. If you have time, mold buyers into the clients they need to be.While widespread inventory shortages m

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REALTORS: 8 eye-opening truths about working with luxury clientele

The easy way is hardly ever the best path to serve clientsKey Takeaways Adopt a global mindset about luxury real estate, use out-of-the-box thinking, and pay attention to the small details.The luxury real estate industry is a business like no other, and high-end clients have unique requirements. Luxury real estate agents must learn to interact successfully with their luxury buyers and sellers. As such, here are eight truths about the luxury clien

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Using Google Local Guides in Your Business

According to a survey conducted in 2016, Google Maps is by far the most popular mapping app among smartphone users (Android owners prefer it by 78 percent and iPhone users by 69 percent). And there's a special program that offers real estate professionals and others the opportunity to boost their presence on this platform, known as Google Local Guides.Victor Lund, cofounder of real estate consulting company WAV Group, offers step-by-step instr

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